What Are the Types of Digital Marketing for Auto Repair Shops? - AA Shop Marketing

What Are the Types of Digital Marketing for Auto Repair Shops?

Over 70% of people aren't sales-ready when they first interact with your auto repair shop. It's no surprise that over 60% of marketers find lead generation a challenge, too. If you want to generate fresh leads this year, you need to consider your auto repair marketing strategy.

Here are five types of digital marketing you can use to attract new clients to your shop. With these marketing tips, you can get ahead of competitors with ease. As you generate fresh leads, you can improve your ROI to grow your business.

Read on to improve your auto repair shop marketing strategy today.

SEO Blogging

Search engine optimization (SEO) can help your auto repair shop's website rank higher on Google. Higher search engine rankings will ensure consumers find your shop first when searching for options online. You can improve your rankings by creating optimized blog posts based on your clients' terms during a search.

First, gather audience and keyword research. Focus on longer phrases to determine what the consumer expects to find from their search.

Then, create engaging, informative blog posts that offer your clients the help they need.

You can also create video content, polls, quizzes, and infographics to keep your audience interested and engaged.

Local SEO

Over 45% of all Google searches are location-based. You can start reaching nearby consumers with a local SEO strategy. Local SEO will help you appear in front of clients in your area.

Start by optimizing your Google Business listing. This profile provides people with your company name, address, phone number, and other contact details. Ask your clients to share their reviews on your profile to boost your brand's credibility.

Otherwise, create blog content that targets location-specific keywords.

Social Media Marketing

Adding social media to your auto mechanic marketing strategy can give you new ways to interact with customers online. Start by reformatting your recent blog posts for social media. Use eye-catching graphics to stand out from your competitors.

Consider hosting a live Q&A video session to offer your clients the help they need.

Email Marketing

Email marketing can help you remain at the forefront of the consumer's mind. The next time they need car help, they'll recall seeing one of your emails. 

Add a lead magnet to your website and encourage visitors to subscribe to your newsletter. Then, send updates, promos, and special offers. Exclusive offers could entice more people to come back to your shop. 

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is an effective way to generate brand awareness and website traffic. Your ads will appear on Google, social media platforms, and other websites. You can create both text and display ads using Google or Facebook Ads.

Your ads will appear based on consumer demographics or the keywords the consumer uses during a search.

Use These 5 Types of Digital Marketing to Grow Your Auto Repair Business

These different digital marketing types can help more people find your auto repair shop online. Start developing an effective digital marketing strategy using these tips. Once your campaigns go live, review the data to determine which techniques are helping most.

You don't have to develop your auto repair shop marketing strategy alone. We're happy to help.

Contact us today to get started. 

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