How to Use Digital Marketing to Find and Hire the Best Mechanic - AA Shop Marketing

How to Use Digital Marketing to Find and Hire the Best Mechanic



Did you know that more than 180,000 auto mechanics work in the U.S.?

Finding top talent is not easy, however. You desire the most skilled and experienced mechanics. This is more than understandable. 

How do you find such talent? Recruiting dynamics are changing. To discover the most attractive talent, you have to put your name out there. 

Continue to read to learn more about why auto mechanic marketing is essential for finding the talent you desire. 

Why Digital Auto Mechanic Marketing Matters 

The most effective way to attract new talent is by using a forward-thinking strategy.

The ultimate goal is to have desirable talent learn about your company. This is only the first step, however. In the recruitment process, you have to demonstrate why your shop is the best place to work at. 

Social Media

Digital marketing is more than SEO, though. Another critical aspect of auto repair marketing is an active social media presence.

A majority of people have at least one social media account. These platforms are a great way to network and learn about available positions from Facebook to LinkedIn. 

You may use social media to attract customers, but it is just as important of a platform to meet desirable talent. More auto mechanics will know about your shop with a strong social media presence. One of the key benefits of social media is that it can be used to attract local talent and talent around the country. 

Once you have your social media presence Into a steady rhythm of Relevant and relevant posts that reflect the personality of your shop and your team. Then it's time to Up your social media game by Boosting your posts, and, more importantly, running a strategic Facebook ad campaign in your area. 

Digital Events & Engagement

In the era of COVID-19, some networking events have been moved to a digital platform. While many places of business are completely open again, digital events can still be a recruitment asset. 

Try to engage with potential talent through your social media platforms and encourage interaction. Invite followers on social media to join you on Facebook or Instagram Live. You can give them a tour of the shop and introduce them to the team. Even better still, give them a tour of part of the shop and 1 team member per week. Then cycle back through the staff for updates. 

Another beneficial digital event platforms are online meetings like Google Meet and Zoom. If you are having discussions with talent located out-of-state, propose a Google Meet or Zoom meeting where you can have initial discussions about the job opportunity. 

Explore Digital Marketing with AA Shop Marketing

With digital auto mechanic marketing strategies, you can attract top talent! We see it happen daily for our clients. This is why we do what we do. 

At AA Shop Marketing, we want to help you utilize a digital strategy that works. Our team of experienced marketing professionals will create a digital marketing plan for your company and help take your brand to the next level. 

To learn more about us and how we can be of service to you, please reach out to our team today. 



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