5 Common Digital Marketing Mistakes to Avoid for Auto Repair Shops - AA Shop Marketing

5 Common Digital Marketing Mistakes to Avoid for Auto Repair Shops

You probably didn't start an auto repair shop so that you could learn about auto repair marketing.

Marketing is an important part of running a small business, regardless of whether you're selling products or auto repair services. If you understand what to do and how to do it, you can really take your auto shop to the next level.

When you don't take the time and care to craft the right digital marketing strategy, however, you'll fall behind the competition. In this post, we're going to go over some of the common digital marketing mistakes.

Knowing what not to do is the first step in figuring out what's going to work for your auto repair shop.

1. Not Having Objectives

If you don't start your digital marketing strategy by outlining your objectives, then you're going to get lost almost immediately. Whether your goals entail getting more leads to your website or pushing a specific promotion, you need something for your digital marketing efforts to work towards.

Another thing that starting with an objective will do is allow you to measure the results of your digital marketing campaign. Analytics plays an important role in helping you adapt your strategy on the fly to achieve better results.

2. Going Too Broad

Unless you're running an auto repair chain across state lines, you'll have to put a special focus on local marketing techniques. If you go too broad, you'll struggle to have your marketing efforts hit home with the right audience.

Local SEO starts with filling out your Google My Business profile thoroughly and accurately. Once you're correctly listed online, you can start to implement various local SEO techniques to rank higher on local auto repair searches.

3. Neglecting Social Media

Social media is an important part of any small business these days. If you can manage to connect with the right audience on social media, there's no telling how much your auto repair shop could grow.

Something like 4.5 billion people are on social media now. Although it might feel overwhelming to try to find your small niche audience in that huge pool of people, posting the right things and engaging with your followers will help you build a brand that attracts the right customers.

4. Not Informing Customers

Creating content will help boost SEO and grow your following, but only if the content is informative and engaging.

There was a time when you could stuff your blog posts and metadata with the right keywords and see a positive change. Now it's all about informative long-form content and videos. Your goal should always be to entertain your followers while answering any questions they may have about auto repair.

5. Not Getting Help

When you're first starting out, it can be extremely daunting to launch a digital marketing campaign on your own. It's smart to find a digital marketing service that specializes in the auto repair industry. 

AA Shop Marketing can help with everything from your auto repair shop website to social media posts. We'll work with you to craft the perfect marketing solutions and implement them in an effective way so your business actually grows.

Don't Make These Common Digital Marketing Mistakes

Now that you know where the pitfalls lay with advertising an auto repair shop, you can take the steps to avoid the common digital marketing mistakes. With a good digital marketing agency on your side, you'll see your marketing efforts rewarded in the biggest way possible.

To learn more about AA Shop Marketing, contact us today.

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