Why Local Auto Repair Marketing Matters - AA Shop Marketing

Why Local Auto Repair Marketing Matters

There are over 250,000 auto repair businesses in America. If you want to succeed, you need to stand out.

When you've spent your life's work learning how to fix cars, then you probably haven't thought too much about marketing. In trying to operate a successful business, however, local auto repair marketing is just as important as your skills under the hood.

In this post, we'll tell you why local auto repair marketing matters and give you a few tips on how to do it better. Getting ahead of the competition isn't easy, so keep reading and get to understand the ins and outs of auto repair shop marketing.

Building Your Local Brand

One of the things that local marketing techniques can help your auto repair shop with is building a brand. As mentioned earlier, you need to be able to stand out in the huge crowd of car mechanics - but you can't do that without establishing your name in the community.

You can do this with social media marketing, building a great website, and creating a stream of interesting local content. Make sure to maintain a level of consistency with your content across all platforms. Your look, voice, and message should all be distinctly you.

Boosting Local SEO

Building a local brand and boosting SEO go hand-in-hand. For an auto repair shop, getting customers performing local searches will be crucial in bringing more business to your shop. You want to appear high on the SERP when people search things like, "auto repair shop near me".

A good digital marketing service can help you understand the ins and outs of local SEO. Its most important aspects include optimizing your Google My Business profile, displaying consistent contact info, and building backlinks on other local business blogs.

You Can Grow Your Reputation

Local auto mechanic marketing is important because it can help you grow your reputation in the community. Auto repair shops live and die by their reputation for good service, affordability, honest work, and customer service. 

You may provide all of these things, but if the proof isn't available through online reviews, then new customers won't find you. 90% of consumers consult online reviews before purchasing products or services from a local business. 

Make sure each happy customer that leaves your shop knows to review you on their favorite listings site. The more clout you have in the community, the more people will come to your shop rather than the next guy.

Retain Local Customers

Local marketing can help you retain your customers. Whether it's a savvy email marketing campaign or sending direct mail flyers out, make sure your customers know you want them back. Customer retention is the key to every small auto shop's success.

You Need Local Auto Repair Marketing

Simply put, you will have a hard time succeeding without local auto repair marketing in 2022. Now that you know why you need it, it's time to find a digital marketing agency that can take your efforts to the next level.

At AA Shop Marketing, we offer digital marketing services for auto repair companies. Whether you need to update your website or boost your SEO, we can help your auto shop thrive in the digital age. Contact us ASAP to learn more about our services.

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